Wilpower - Wellness & Habit-Change App
A cross-platform wellness and habit-change app that helps users break compulsive digital patterns through science-informed daily practices, structured tracks, reflection, and progress tracking.
About
Brand: Wilpower
Location: United States / Canada
Industry: Wellness / Habit Change / Digital Wellness
Review:
5.0
5/5
Product link: https://wilpower.app/
Type of software: iOS & Android Mobile Application
Scope of work: Backend Development, Mobile App Development, iOS, Android, Custom Admin CMS Development, UX/UI Design
Wilpower is a cross-platform wellness and habit-change app for iOS and Android, built for people who want to move away from compulsive digital patterns and build healthier daily routines. Users begin with a personalized onboarding questionnaire that guides them to relevant structured tracks. Each track combines practical steps, motivational quotes, guided reflections, and visible progress, while a dynamic dashboard, Wellness section, Habit Breaker tools, and interactive first-time guidance help make daily practice feel clear and achievable. Community features add discussions, reflections, popular courses, and activity statistics, giving users an additional layer of motivation and connection.
The platform includes email/password authentication, Google and Apple Sign-In, profile management, and account deletion aligned with App Store requirements. Behind the app, a custom admin CMS lets the client independently manage tracks, steps, quotes, images, home-page content, users, subscriptions, and basic analytics tools without routine developer involvement. RevenueCat webhook integration and Apple StoreKit support subscription workflows, while React Native, NestJS, PostgreSQL, Cloudinary storage, and DigitalOcean infrastructure provide a flexible foundation for continued product development.
Technologies
React Native
nestjs
postgresql
DigitalOcean
Google Cloud
RevenueCat
What our client
wanted
- Build a production-ready iOS and Android application that helps users develop healthier routines and move away from compulsive digital patterns
- Guide users from onboarding to relevant structured tracks based on their goals and responses
- Combine daily actions, guided reflections, progress tracking, wellness content, and community engagement in one intuitive experience
- Create a custom backend and admin CMS so the client can independently manage tracks, media, home-page content, users, subscriptions, and basic analytics tools
- Support email/password authentication, Google and Apple Sign-In, subscription workflows, and account deletion aligned with App Store requirements
Business Challenge
People who want to move away from compulsive digital patterns often rely on simple streak counters or generic checklists that do not provide enough structure, reflection, or motivation for lasting habit change. The client needed a mobile product that could turn a broad personal goal into a clear daily journey, while giving their team independent control over content, users, subscriptions, and product operations.
- Need for a structured, engaging alternative to basic habit trackers and streak-only apps
- Lack of a clear onboarding flow that could capture user goals and guide people to relevant habit-change tracks
- Need to combine practical daily actions, guided reflections, motivational content, and visible progress in one intuitive mobile experience
- Requirement to support ongoing engagement through Wellness tools, Habit Breaker features, community discussions, courses, and activity statistics
- Need for a custom admin CMS so non-technical team members could manage tracks, steps, quotes, images, home-page content, users, and basic analytics tools without routine developer involvement
- Requirement to support authentication, subscription workflows, and App Store-compliant account deletion across iOS and Android
Key features
Wilpower brings structured habit-change tracks, daily reflection, wellness tools, community engagement, and subscription workflows into one cross-platform mobile experience. Below are the core features delivered for the product.
Personalized onboarding & tracks
An onboarding questionnaire captures user goals and guides each person to relevant structured tracks for a clearer daily journey.
Daily steps, reflections & progress
Practical steps, motivational quotes, guided reflections, and a dynamic progress dashboard turn broad goals into manageable daily actions.
Wellness & Habit Breaker tools
Dedicated Wellness and Habit Breaker sections provide supportive content and tools for building healthier routines over time.
Community & learning content
Community discussions, shared reflections, popular courses, and activity statistics add connection, motivation, and useful learning resources.
Account & subscription experience
Email/password, Google and Apple Sign-In, profile controls, account deletion, and subscription workflows support a seamless mobile experience.
Self-service admin CMS
A custom admin CMS lets the client manage tracks, steps, quotes, images, home-page content, users, subscriptions, and basic analytics tools.
Project Team
Serhii
Project Manager
Stanislav
Mobile Engineer
Ruslan
BE developer
Anastasiia
UX/UI Designer
Yurii
QA Engineer
Results & Business Impact
- Launched a complete cross-platform iOS and Android product with a dedicated backend, subscription infrastructure, and a custom admin CMS
- Enabled the client’s non-technical team to independently create, update, organize, and publish tracks, daily steps, quotes, images, and home-page content without routine developer involvement
- Implemented account flows, Google and Apple Sign-In, subscription workflows, RevenueCat webhook integration, and gift-subscription logic to support the product’s commercial model
- Delivered a flexible foundation for continued product development, including new tracks, content formats, community scenarios, basic analytics tools, and future monetization options