The Skin Lounge 012 - Multi-Brand Shopify Store for Korean Beauty
A multi-brand Shopify store that brings Korean skincare discovery, localized shopping, and complete e-commerce functionality into one responsive digital experience.
About
Brand: The Skin Lounge 012
Location: South Korea
Industry: E-commerce / Beauty / Cosmetics / Korean Skincare
Review:
5.0
5/5
Product link: https://www.tsl012.com/
Type of software: Responsive Multi-Brand Shopify E-commerce Store
Scope of work: WordPress-to-Shopify Migration, E-commerce Development, Shopify Development, UX/UI Design, Content Migration, Localization, Shopify Markets, Klaviyo Integration, Testing and Go-Live
The Skin Lounge 012, also known as TSL012, develops and curates Korean skincare brands for an international audience. Snotor migrated the company’s previous WordPress platform to Shopify and created a responsive multi-brand commerce environment for Ondo Beauty 36.5 and Meisani.
The storefront combines a new homepage, dedicated brand pages, collections, product pages, cart and Shopify checkout flows, and customer accounts. Product pages organize imagery, variants, ingredients, benefits, usage instructions, reviews, and related products, while collection pages support tagging, filtering, sorting, and ritual- or concern-based discovery.
The project also included content audit and migration, Shopify Markets configuration, language and currency selection, payments, shipping, policy pages, Klaviyo email workflows, domain migration, DNS, SSL, and go-live support. The current public website provides English and Korean experiences and confirms direct shipping to the United States and South Korea.
Technologies
shopify
What our client
wanted
- Complete the migration from WordPress to Shopify
- Build a redesigned, responsive multi-brand storefront
- Create dedicated storytelling and shopping experiences for Ondo Beauty 36.5 and Meisani
- Provide clear navigation across brands, collections, categories, rituals, concerns, and products
- Develop product pages with galleries, variants, structured details, ingredients, benefits, usage instructions, reviews, and related products
- Implement cart, Shopify checkout, and customer account functionality
- Support multilingual and multi-market operations with language, currency, and regional settings
- Configure payments, shipping zones, rates, carrier settings, and legal policies
- Integrate Klaviyo for email marketing and automated flows
- Make catalog and content operations easier for the internal team
- Complete domain, DNS, SSL, and go-live preparation
Business Challenge
The Skin Lounge 012 had an existing WordPress site, but the platform was not flexible enough for the company’s next stage of growth. The client needed to introduce two additional skincare brands—Ondo Beauty 36.5 and Meisani—and move from a primarily brand-led website to a store where customers could discover and purchase products directly.
The migration also had to preserve and reorganize existing content, create a clearer structure for products and collections, and support different market requirements. The new experience needed to balance brand storytelling with practical commerce flows while remaining easy for the internal team to update after launch.
- Replace a limited WordPress setup with a flexible Shopify commerce platform
- Add two Korean skincare brands within one coherent storefront
- Give Ondo Beauty 36.5 and Meisani distinct brand identities without fragmenting the customer journey
- Move from informational brand presentation to direct online shopping
- Audit, clean, reorganize, and migrate existing content and product data
- Create clear product, collection, ritual, ingredient, and concern-based discovery
- Support different languages, currencies, market settings, payments, and shipping requirements
- Give the internal team a simpler way to manage catalog and brand content after launch
- Complete domain migration and go-live without carrying unsupported legacy assumptions into the new store
Key features
The Skin Lounge 012 combines two Korean skincare brands, localized product discovery, complete Shopify commerce, and self-service content operations within one responsive storefront.
Multi-Brand Shopify Storefront
Ondo Beauty 36.5 and Meisani are presented within one coherent commerce environment while retaining dedicated brand stories, values, visual identities, featured products, categories, and shopping calls to action.
Structured Skincare Discovery
Collections, product tagging, filters, sorting, rituals, ingredients, and skin-concern navigation help customers move from a broad skincare need to relevant products.
Detailed Product Experiences
Product pages organize galleries, variants, product information, ingredients, benefits, usage instructions, reviews, and related products in a consistent purchase-oriented structure.
Cart, Checkout, and Customer Accounts
The store provides cart and Shopify checkout flows together with login, registration, account dashboard, and order-history functionality.
Multilingual and Multi-Market Operations
Language and currency selection and Shopify Markets configuration support localized commerce. The current public site provides English and Korean experiences.
Payments, Shipping, and Policy Setup
Payment methods, shipping zones, rates, carrier settings, store policies, privacy, returns, cookies, and legal pages support ongoing store operations.
Klaviyo Email Workflows
Klaviyo integration and email-flow configuration give the client a foundation for customer communication and lifecycle marketing.
Content Migration and Go-Live
The engagement covered content audit, extraction, cleanup, product import, verification, domain migration, DNS, SSL, and final go-live support.
Project Team
Anastasiia
Project Manager
Anastasiia
UX/UI Designer
Andrii
Shopify Developer
Results & Business Impact
- Launched a complete Shopify e-commerce platform in 2 months against an initial 3-month plan
- Brought Ondo Beauty 36.5 and Meisani into one coherent multi-brand shopping environment
- Enabled direct skincare purchases through the website
- Reorganized content, product data, collections, and brand pages within Shopify
- Gave the internal team more flexible catalog and content-management workflows than the previous WordPress setup
- Delivered English and Korean customer experiences
- Configured Shopify Markets for the United States, Europe, and South Korea
- Connected customer accounts, payments, shipping, policies, and Klaviyo email workflows
- Earned public 5.0/5 ratings for budget, quality, schedule, and communication