Estilla Dream - Shopify Store with an Interactive Dress Configurator
A Shopify store with an interactive 2D dress configurator that turns personal design choices into visual, order-ready products.
About
Brand: Estilla Dream
Location: Latvia
Industry: Fashion E-commerce / Custom Apparel
Review:
5.0
5/5
Product link: https://estilladream.com/
Type of software: Shopify E-commerce Store with Interactive 2D Product Configurator
Scope of work: E-commerce Development, Shopify Development, Zakeke Integration, UX/UI Design, Third-Party Integrations, Testing and Deployment
Estilla Dream is a custom-dress e-commerce platform that lets customers move from product discovery to guided personalization and purchase within one Shopify experience.
The interactive Zakeke 2D configurator structures the main customization decisions – dress style, garment details, fabric or colour, and size – and updates the product preview as customers make their selections. The chosen configuration, price, and order details continue into the cart and Shopify purchase flow, while a structured order summary and production export give the Estella Dream team and its manufacturer the information required to create the selected design.
The platform also includes Shopify catalog and order management, payment options, customer email tools, Google Analytics 4, Meta Pixel, responsive behavior across desktop, tablet, and mobile, testing, production deployment, documentation, and knowledge transfer.
Technologies
Shopify
What our client
wanted
- Build a responsive Shopify store around an interactive custom-dress configurator
- Let customers select dress style, garment details, fabric or colour, and size step by step
- Provide a dynamic 2D preview of the chosen combination before purchase
- Carry selected configuration and pricing information into the cart and order flow
- Give the business a structured order summary and production export for the manufacturer
- Configure products, collections, catalog management, checkout, payments, and Shopify order management
- Set up customer email tools and analytics for ongoing store operations
- Complete testing, production deployment, documentation, and knowledge transfer
- Create a maintainable platform that the client could operate and develop further after handover
Business Challenge
Estilla Dream’s custom-dress ordering process depended on manual communication. Customers had no simple way to combine design details, fabrics, colours, and sizes online or see how their choices would look before placing an order. This created extra back-and-forth for both the buyer and the business.
The key technical challenge was to translate a highly visual, made-to-order product into a clear digital flow. The solution needed to connect customization rules, layered product imagery, pricing, checkout, and production information without making the experience difficult for customers or the internal team to manage.
- Replace a manual and time-consuming custom-order workflow with a guided digital experience
- Help customers understand design combinations before placing an order
- Translate physical dress variations into consistent configuration rules and layered visual assets
- Connect style, garment details, fabric or colour, size, pricing, and order information in one journey
- Preserve selected customization details through cart, checkout, order management, and production handoff
- Give the internal team practical control over products, collections, options, pricing, and orders
- Deliver a responsive experience across desktop, tablet, and mobile
- Reduce repeated clarification between the customer, business, and manufacturer
Key features
Estilla Dream brings guided product personalization, dynamic 2D visualization, Shopify commerce, and production-ready order information into one responsive custom-dress experience.
Guided Dress Customization
Customers move through the main product decisions step by step, including dress style, garment details, fabric or colour, and size.
Dynamic 2D Product Preview
The visual preview updates as options change, helping customers understand the selected combination before proceeding to purchase.
Configuration and Price Summary
Selected options and pricing are organized into a clear summary before purchase and retained through the cart and order flow.
Production-Ready Order Information
A structured order summary and production export give the Estilla Dream team and its manufacturer the details required to create the selected dress.
Shopify Commerce and Administration
The platform combines product and collection management, catalog operations, cart, Shopify checkout, and order management in one administrative environment.
Payments, Communication, and Analytics
Shopify Payments, PayPal, Apple Pay, Klaviyo, Google Analytics 4, and Meta Pixel support everyday commerce, customer communication, and measurement workflows.
Project Team
Anastasiia
Project Manager
Anastasiia
UX/UI Designer
Andrii
Shopify Developer
Results & Business Impact
- Delivered a production-ready Shopify store and interactive 2D dress configurator in approximately 1.5 months
- Converted the core custom-order workflow from repeated manual clarification into a guided digital journey
- Enabled customers to select and preview dress options before continuing to purchase
- Preserved configuration details across the cart, order, and production handoff
- Gave the business structured manufacturer-ready order information
- Centralized product, collection, catalog, and order management in Shopify
- Connected payments, customer communication tools, and analytics
- Completed responsive implementation, testing, production deployment, documentation, and knowledge transfer